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AFC

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01Living brief
v8
SportsTo be verifiedUpdated 30 Jul 2026, 13:17 UTC

FIFA begins consultation on proposed investor-backed commercial subsidiary

  • The proposed company would separate FIFA’s commercial and event operations while FIFA retained majority control; FIFA says it could generate more than $10 billion for development.
  • UEFA has called an emergency meeting of its 55 associations, while Asian and North American confederations have also raised concerns.
  • FIFA’s 211 member associations must decide by September 19 whether to support the proposal, which also requires FIFA Council approval.